Mid South Business Exchange

Your Best Marketing Team Is Already In Your Store

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VIDEO

DESCRIPTION

Social media marketer Andrew Bartolotta explains how small businesses get seen without millions of followers. You will learn why your regular customers may be your strongest marketing team, and how showing up in your community turns visibility into new customers.

Guest: Andrew Bartolotta, social media marketer for small businesses in the Southaven area. He started his career as a digital media specialist at [Northwest, full name not stated in the episode] and now creates content and runs social media for local businesses. [GUEST BIO] for full title and company.

What You Will Learn:

• Why an account with a few thousand engaged followers can outperform one with millions.
• How to ask regular customers to create content for you, and what to offer in return.
• The evergreen content to schedule when you only have 20 minutes at night.
• How to read your point of sale data and social analytics to find real top sellers and new reach.
• Two mistakes to avoid, including using AI to fake photos of your own food.

CHAPTERS

1. Intro: Customers as marketers (00:00 – 1:56)
2. Content without burnout (1:56 – 3:16)
3. How to stand out (3:16 – 6:47)
4. Where to focus with limited time (6:47 – 8:23)
5. Why micro influencers win (8:23 – 11:07)
6. Amplifying local businesses (11:07 – 14:37)
7. Showing up builds credibility (14:37 – 21:15)
8. Turning customers into content (21:15 – 23:22)
9. Read your POS and analytics (23:22 – 31:34)
10. The AI food flyer mistake (31:34 – 35:06)
11. The one first step (35:06 – 37:14)

The Mid-South Business Exchange is a platform of the Southaven Chamber Foundation, built on three pillars: this podcast, a learning management system, and live events. Learn more at msbusinessexchange.com

This episode is supported by Pure Focus Media. Take the free Full Frame assessment at Pure Focus Media to find where your business may be losing opportunities. purefocus.media

Here is our gear we use on Southaven Business Beat.
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YOUTUBE URL

https://youtu.be/W5hffP-Y79s